Hands up high if you struggle to create new content sometimes (you can’t see it, but my hand is way dafuq up in the air).
Being a blogger always comes off much more glamorous than it actually is (fun events, free shit from brands, cool parties), when in reality, bloggers need to constantly crank out creative work, forever come up with new posts and photos to fuel our readers’ appetite, eternally strategize on ways to get more eyes viewing our content. It’s a great job, but it’s also exhausting.
That’s where repurposing old content comes in to save the damn day.
Think about it – you’ve created hundreds of blog posts over the years, taken thousands of photos, and it’s all just sitting there on your site (and unless you have great SEO, likely gets pushed down and forgotten as soon as new content goes up). And it’s probably great content. Content that is still relevant. Content that maybe your current subscriber list of 30k didn’t see back when you posted it and had a list of just 10k. Content that likely took you hours and hours to create.
So why not save some time and repurpose that content in creative ways to reach new audiences, increase your SEO and give your hard work more value? It’s time to give that dusty ol’ content a new lease on life, friends, and here are 7 creative ways that you can do it…